To boost mobile usage further, Facebook now allows users to add stickers to photos from their mobiles
Facebook users will now be able to add stickers to their photographs using the social network’s mobile app for iOS and Android, according to a report from Engadget. Previously, Facebook allowed users to add stickers to the photos, but for that, users had to keep a separate app.
Growing importance of mobile platform
A new sticker option is now visible when a user uploads an image on Facebook from their mobile. The new feature allows a user to drag the sticker anywhere on the image. Also users can alter the size and rotate it. Facebook has plenty of options for users to choose from, including images of famous characters like Hello Kitty, the Power Rangers and the Peanuts characters.
The new mobile feature again highlights the growing importance of the mobile platform for the social network. A recent report from The Wall Street Journal stated that 85% of a user’s access Facebook from their mobile at least occasionally, while more than one-third of users access the site exclusively from their mobiles. Facebook is making use of every chance to monetize its mobile platform, considering it charges more for mobile ads. For the last quarter, the company‘s revenue rose to $2.5 billion thanks to the impressive contributions to mobile advertising.
Analysts bullish on Facebook
By offering more of such features, Facebook causes users to spend more time on the platform, thus increasing its growth opportunities. In a report dated Feb. 17, JPMorgan analyst Doug Anmuth referred to Facebook as their top pick for the year, as he believes the company to be still in the early stages of monetizing its 1.4 billion user base. According to the analyst, the social network offers strong products such as Messenger, Instagram and WhatsApp.
However, the analyst did mention that investors may be getting frustrated with the stock for several reasons. Facebook stock has relatively been flat since the end of July. Also earnings estimates for the company have not increased much since the last earnings report. The JPMorgan team also noted that other major internet platforms have performed well. However, overall, the team thinks Facebook is the best-positioned internet stock over the next three to five years owing to its massive and growing user base.