Technology

BlackBerry Ltd BBM Shop Reaches 1 Billion Views

BlackBerry is excited about the success of its BBM Shop and is planning to further monetize the platform

BlackBerry announced that the new version of the BBM shop, which was launched last December, has hit 1 billion user views, indicating excitement and enthusiasm among BBM users who are looking forward to customizing their favorite messaging app and making it even better.BlackBerry Ltd BBM Shop Reaches 1 Billion Views

BBM Shop gains popularity

After launching the BBM Shop in early 2014, traffic has surged, with around 72% of users browsing through the BBM Shop and interacting with virtual goods such as stickers, music, games and other things according to a blog post from BlackBerry. Users of BBM are enjoying the value delivered by the company in the form of virtual goods and services like BBM Money and international airtime gifting.

The post noted that virtual goods have contributed to more than 3 billion total impressions, including more than one billion every month since their launch. To reach the first billion, it took 5.5 months, and the second billion was completed in 3 months. The third billion took less than a month. Over the past six months, user interaction with virtual goods has increased by over 200%, states the post.

The new version of the BBM shop includes apps, games, music and service that can be purchased from BlackBerry or Android handsets. Both Windows Phone and the iOS BBM Shops are equipped with stickers now, and more will be ported soon.

How BlackBerry plans to monetize BBM

To further monetize BBM, BlackBerry is planning to expand the user base and increase average revenue per user, also known as ARPU. The post said the company is increasing its user base through a cross-platform strategy, offering BBM for Androids, iOS and Windows Phone customers.

“BBM is going to keep getting better, as we work to make it your app of choice for connecting with friends, family, and colleagues … and increasingly for everything else you do on your mobile,” says the blog post.

Additionally, the company is also offering services to brands that want to cater to their customers through BBM. Asian online marketplace Qoo10 sponsored the sticker pack for free to enhance its brand image every time users use one of the stickers. The new BBM Shop also offers new ad banner space.

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  • LessThanCrazyDevvv

    Another Blackberry troll Karly backing up her equally crazy bretheren. Cuckoo 2.0 Johnston

  • LessThanCrazyDevvv

    Your investment advice is useless. On some other website you claimed a friend of yours lost 100k years ago on BlackBerry so you have a vendetta against them. Or is it you that lost the money? Get over it. It is 2015 and make some money on this turnaround. It’s not going anywhere near 7 ever again

  • DEVVVV

    Pjews, BB is the loser when they rather lose profits over trying anything to win, investors knows that BB is the loser here and so does everyone else

  • DEVVVV

    Ty karly (:

  • DEVVVV

    Josh sell now and then you can re buy when it’s at $7 again

  • DEVVVV

    Yeah the story says 1 billion views not 1billion dollars, so karly is right.

  • Karly Johnston

    declining BB revenues prove ur still sane.

  • Karly Johnston

    cuz no one is buying anything.

  • http://www.halfnibble.com Josh Wedekind

    That is very true. But the only reason people care about the notification is because they use BBM. Which is a win for BBRY.

  • http://www.halfnibble.com Josh Wedekind

    Meh. I was paying Cisco $24/month before BBM Meetings came along. And BBM Meetings is better than WebEx.

  • http://www.halfnibble.com Josh Wedekind

    That’s an excellent question. It almost makes me hesitate to buy more stock…but then I remember, it was going down when I bought it at around $7 a share.

  • Keng Long

    With al the good news, why bb stock is down?

  • xBURK

    Love how BlackBerry’s success makes people crazy. Of course, these types of people were a bit crazy to begin with. Who else would sit around cutting up a company at every opportunity? Just think what you could accomplish with your time? Remember, one day you will look back and want this time back. By then, BlackBerry will be just fine anyways.

  • Pjews

    They know you are a loser. And so does everybody else.

  • MeH

    We should all get together for some beers. You guys are a trip. Yall bicker like old men. I am a BB lover btw…

  • Jimmy Witts

    You still here Devvvvy boy?

  • LessThanCrazyDevvv

    Same consistent narcissistic personality disorder too. Seek help

  • Dreamcastle

    The ONLY reason anybody “views” the damn BBM shop is that it is the only way to delete the useless notification that tells you new crap has been added to the BBM shop. This statistic is BS.

  • DEVVVV

    I already know ahead of time if BlackBerry does not investigate what can save them they are done. I don’t hope this or wish it, I know.

  • LessThanCrazyDevvv

    You prove every time you post something that you have long ago lost it. Same old monotonous crap for years. You get credit for being the definition of insane. Doing something over and over again expecting a different result. BlackBerry is not going away despite your nonsensical bashing.

  • LP

    Yes… that’s what they do…
    BlackBerry works every day to prove you are losing it…
    I mean… that’s what they do….

  • DEVVVV

    I would like to see BlackBerry prove I am losing it.

  • LP

    The Playbook support was dropped moths ago… you knew that?!
    You keep lying about that iPod of yours… stuck in iOS5?…
    You would take all those 3 month traducing your notes to “pc-engineers” language… so… what would you do besides translations?!
    Get a grip DEVVVV… you’re losing it…

  • DEVVVV

    Your forgot to mention that BlackBerry appears not to maintaining the Playbook anymore as some of the reading apps don’t work, quite a few U-tube videos are not working anymore. I bought my ipod before my playbook and everything on it works fine and IOS is still maintaining it. My question is, is Chen going to allow BlackBerry to go down, or will he investigate all avenues pertaining to its turnaround? I am ready to start tomorrow, under a three month executive status probation period.

  • 1magine

    BBRY has been unable to hold $10 p/share for an entire quarter since 2011. Eliminate Adobe Flash, lose control of your pricing structure to a third party manufacturer (Foxcon) skip key parts of your software development (still no landscape mode for the native music application), alienate your current BBM users by charging $12 a month for cross platform video calls but yeah, sure, stickers.