Apple may be looking to improve its music software Logic Pro X with its latest music-focused acquisition
Apple’s interest in the music industry continues to become more apparent, as it seems that the company has acquired a London-based firm that makes music plug-in and effect software. Camel Audio is known for its Alchemy software, which offers a broad selection of synthesizers, sound libraries, effects and plug-ins.
Signs that Apple bought Camel Audio
Juli Clover of MacRumors reports that the company suddenly shut down in January, giving no reason as to why it closed. Camel posted a notice on its website stating that it will keep providing downloads of customers’ past purchases and support via email until July 7.
The Companies House, which is where corporations must register their current information, indicates that Camel Audio’s address has changed to the location of Apple’s London headquarters, which is 100 New Bridge Street. In addition, Camel Audio’s only director is now listed as Heather Joy Morrison, who happens to be a lawyer with Apple.
Neither Apple nor Camel Audio has officially confirmed the acquisition.
What might Apple do with Camel Audio?
Camel Audio fits in nicely with Apple’s growing list of music-related acquisitions. Clover speculates that Apple might incorporate the company’s technology into its Logic Pro X software, which is geared toward professional musicians, or GarageBand.
Last year Apple acquired Beats Electronics, the maker of popular headphones marketed by Dr. Dre, so Camel Audio certainly fits in with that. Apple’s other recent acquisitions have also provided indications that the company might be planning to expand iTunes in more directions. Beats also offers a streaming music service, which is expected to be integrated into iTunes when Apple re-launches it.
Additionally, Apple acquired music analytics startup Semetric last month, suggesting that it wants to offer more information to record labels and artists about how well their music is selling on iTunes. The company also posted a job listing for a music editorial position, suggesting plans to add professional reviews to iTunes.
As of this writing, shares of Apple were down by 0.1% to $137.87 per share.
