Six Universal Science Principles of Persuasion

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Published on Dec 5, 2014

This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence: The Psychology of Persuasion. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT.

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