Groupon Inc (NASDAQ:GRPN) witnessed record-breaking holiday weekend sales in North America this year. According to the company, the four-day sales period was its most successful ever in its six-year history as an e-commerce marketplace. However, the point to note here is that Groupon hardly resembles the company it was six years ago.
Groupon a changed company now
Over the past year or so, the company changed drastically by expanding the range of deals, it offers and offering so-called “epic deals” involving celebrities. Apart from the increasing the number of deals, Groupon has also worked to improve the shopping experience for its users. With the help of Groupon’s mobile apps, shoppers can easily access the site anytime and anywhere.
From Black Friday through Cyber Monday, Groupon’s North American sales were up by over 25% compared to the same period last year. Black Friday and Cyber Monday have now marked themselves as the two biggest days in Groupon’s North American history.
Groupon CEO Eric Lefkofsky said in a statement, “We just had our best days ever as a company as more and more shoppers are coming to Groupon via our popular mobile app to score big savings on a wide selection of amazing gifts.”
Lefkofsky added that this year, the number of deals offered was almost twice that of what was offered last year. Also the company made it a lot easier for users to find “something for everyone on their holiday list.”
Popular products / items this holiday weekend
Over the four-day holiday weekend, products from categories like electronics, household items and jewelry reported maximum selling in Groupon’s marketplace. Some of the items that attracted a major response included an ASUS Google Nexus tablet with 1080p HD display, the Chromecast and Roku streaming devices, NFL ugly sweaters, a bObsweep robotic vacuum cleaner and mop, and 1.5 carat certified princess-cut or round diamond solitaire 14-karat gold rings.
Other offers from Groupon that got impressive responses included health and wellness items such as massages, movies, holiday activities and stays in warm locations such as Florida, Mexico and the Caribbean. Best Buy Co Inc (NYSE:BBY), Macy’s, Inc. (NYSE:M), Nike Inc (NYSE:NKE) and Wal-Mart Stores, Inc. (NYSE:WMT) are some of the brands and retailers that saw high volumes of promo code redemptions through Groupon Coupons. Users used the Snap feature as well to redeem cash-back offers on turkey, cranberries and other popular holiday foods.