BlackBerry is reshuffling its management, launching new products and creating new partnerships to turn around the company

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) promoted Adam Emery to the position of vice president of corporate communications. As per his LinkedIn profile, the new position was given in October, according to PR Week. Taking up his new post, Emery will continue to report to the company’s communication SVP, Heidi Davidson.

BlackBerry Ltd Promotes Adam Emery To Global Corp Comm VP

Emery joined BlackBerry in 2012

BlackBerry’s global communication responsibilities will be supervised by Emery, as he will head the company’s brand and digital technology. Emery is now responsible for supervising the business in the Asia-Pacific region, EMEA, and Latin America, and these regions have already started reporting to him. Emery joined the company in October 2012 in the capacity of vice president of North American communications.

Prior to joining the Canadian smartphone company, Emery was working as the SVP and lead of Hill+Knowlton Strategies’ New York technology practice. Emery also worked with IBM as communications manager, according to his LinkedIn profile.

One more change last month

Just last month, BlackBerry made one more important appointment. The company named Howard Stevens as the senior vice president of global carrier sales. Stevens holds experience of more than 30 years in communication sales.

According to CEO John Chen, the company has a strong product pipeline with BES12, BBM Protected, Passport and Blackberry Classic. Chen said that under the supervision of Stevens, the company will be able to work in close cooperation with its carrier partners and offer innovative gadgets to customers.

BlackBerry turnaround efforts

The Waterloo, Ontario-based company is working on its turnaround plan, and it seems like it is not shying away from trying new strategies. Recently the company entered into an agreement with Samsung that will help it expand its enterprise customer base in India. The company hopes the deep-rooted presence of the South Korean electronics giant in India, including in the bring your own device or BYOD segment, will help it in driving ahead its reach in the country, Blackberry India’s managing director Sunil Lalvani told ET.

“In the BYOD space, a lot of Android devices are coming, of which a majority of devices happen to be made by Samsung,” he said.

Under the partnership, Samsung’s sales team will resell BES12 server licenses to Samsung users running on Knox. Other software recently announced by BlackBerry for enterprise users are BES12, BlackBerry Blend, WorkLife, Enterprise Identity, VPN Authentication, BBM Meetings and Secure Voice Solutions.