Chrysler Group LLC announced that its corporate name has been officially changed to FCA US LLC effective December 15, 2014. The automaker said the name change does not affect its board, brands, holdings and management team. Its headquarters will also remain at Auburn Hills, Michigan.
Ed Garston, head of digital media at FCA US explained. “It’s all part of the changes underway since our parent company—Fiat Chrysler Automobiles came into being in October. When you think about it, when someone changes their name from Smith to Jones for personal or professional reasons, they’re still the same person.”
Fiat Chrysler Automobiles NV (NYSE:FCAU) finally returned to the U.S. stock market on October 13 after more than seven years. Its first day of trading received a tepid response from investors.
Garston emphasized that it makes sense for the automaker to have a new name to reflect their role in the new company. According to him, FCA US is committed to quality, style and performance. Its service has not changed.
FCA Italy SpA
Separately, Fiat Group Automobiles SpA also changed its name to FCA Italy SpA effective yesterday.
In a statement, the company said, “The name change, which represents the latest phase in adoption of the FCA corporate identity, is intended to emphasize the fact that all Group companies worldwide are part of a single organization.”
The board of directors of Fiat Chrysler Automobiles NV (NYSE:FCAU) approved that name changes. The automaker said it will also change the names of its other group companies in EMEA and other regions.
Fiat Chrysler adopted a new logo
The Free Press previously reported that Fiat Chrysler Automobiles NV (NYSE:FCAU) will phase out its Pentastar logo. The automaker explained last month, “Chrysler Group is now part of the newly formed FCA. As such, the spirit of Chrysler and the Pentastar moves forward as part of this new entity, joining the strengths of the previous Fiat SpA and Chrysler Group LLC. Both have adopted the FCA logo.”
The FCA logo was adopted after Fiat S.p.A. (ADR) (OTCMKTS:FIATY) acquired full control of Chrysler Group last January.