Twitter Inc (NYSE:TWTR) has been able to gain higher click-through rates on ads compared to other players and is poised to benefit from the recent launch of its embedded “Buy” button feature, believe analysts at Topeka Capital. In a research note issued on Monday, analyst Victor Anthony raised his price target on the stock to $63 from $62.

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Twitter holds potential

Anthony noted that there is a rise in demand for Twitter Inc (NYSE:TWTR)’s ad platform, along with click-through rates, which are also higher on the micro-blogging site compared to other social media platforms, thus increasing the demand and pricing. Victor added, “The implementation of the Promoted Videos and the Buy button should increase monetization levels.”

The Topeka analyst sees more opportunities for Twitter Inc (NYSE:TWTR) as the number of monthly active users outside the United States has surged by 211 million. According to the analyst, there is still potential in Twitter as international sales increased to 33% of the company’s revenue base in the second quarter. Additionally, the company’s expansion in Europe, Latin America, Australia and elsewhere will also help in narrowing the international monetization gap with the United Sates.

For the U.S., Anthony believes growth will be pushed by “product initiatives aimed at increasing engagement.” He also Topeka Capital analyst also increased his estimates for adjusted EBITDA for the third-quarter to $53 million from $48 million. The analyst has assigned a Buy rating to the stock.

TWTR Estimates raised

A number of analyst firms have assigned ratings to the company’s stock. Evercore Partners analysts increased their price target on Twitter from $50 to $65 in a research note to investors on Oct. 10. They have assigned a Buy rating to the stock. Separately, analysts at Susquehanna have maintained their Neutral rating on the stock in a research note also issued on Oct. 10.  They have assigned it a price target of $47.

Nomura analysts maintained their Buy rating on the stock in a research note to investors on Oct. 9 and assigned a price target of $55. Overall, Twitter Inc (NYSE:TWTR) has an average rating of Hold and a consensus price target of $52.58.

The micro-blogging site went public on Nov. 7, 2013 and hit its all-time high of above $74 the next month before falling to the all-time low of below $30 in May as investors began to worry about user growth and engagement.