Twitter Inc (NYSE:TWTR) and International Business Machines Corp. (NYSE:IBM) partnered to help transform how enterprises understand their customers, markets and trends.

Twitter, IBM Team Up to Help Transform Business Decisions

According to the announcement of the companies, the partnership will combine data from Twitter Inc (NYSE:TWTR) that represent the distinct public pulse and industry-leading cloud-based analytics, customer engagement platforms and consulting services of International Business Machines Corp. (NYSE:IBM).

Twitter’s partnership with IBM will focus on three areas

The partnership between Twitter Inc (NYSE:TWTR) and International Business Machines Corp. (NYSE:IBM) will focus on the following areas:

  1. The integration of Twitter data with IBM analytics services on the cloud—IBM plans to offer Twitter data as part of its select cloud-based services such as IBM Watson Analytics.
  2. New data-intensive capabilities for the enterprises— Twitter and IBM will provide a set of enterprise applications to help business improve their decision making across industries and profession.
  3. Specialized enterprise consulting—IBM Global Business Services professionals will be able to access Twitter data to enhance consulting services for clients. Twitter and IBM will collaborate in developing unique solutions for specific industries such as banking, consumer products, travel and transportation.

The partnership is expected to boost the existing enterprise data streams with the development of new solutions, which would enhance business decisions. As an example, social data integration with enterprise data could help accelerate product development by predicting long-term trends or drive real-time demand forecasting based on current situations.

Executive comments

Dick Costolo, CEO of Twitter Inc (NYSE:TWTR) said “This important partnership with IBM will change the way business decisions are made – from identifying emerging market opportunities to better engaging clients, partners and employees.”

According to him, International Business Machines Corp. (NYSE:IBM) is an undisputed global leader in helping companies take advantage of emerging technologies and platforms.

On the other hand, IBM President and CEO Ginni Rometty said Twitter provides a powerful new lens through which to look at the world – as both a platform for hundreds of millions of consumers and business professionals, and as a synthesizer of trends.

Rometty added, “This partnership, drawing on IBM’s leading cloud-based analytics platform will help clients enrich business decisions with an entirely new class of data. This is the latest example of how IBM is re-imagining work.”