HTC just unveiled it’s first standalone camera. The new HTC RE Camera boasts 16 megapixels. It is rather small and light, measuring at 96.7 x 25.6 millimeters. It weighs about 65.5 grams.

HTC's Answer To GoPro Inc: RE Camera

HTC RE Camera features

This new camera was designed to let users take high-quality photos and videos. It will also help users prevent burying their faces with the viewfinder on the camera or smartphone. The HTC RE Camera can also record video up to 720p and 1080p resolutions. It also features a 1/2.3 inch CMOS sensor as well as 146-degree angle wide lense. The new camera will retail for $199 in the United States.

HTC’s chief executive officer Peter Chou elaborated, “We are very different, we are mobile, we don’t need a PC and we are cloud based… we are for everybody.”

What this new camera doesn’t have is internal storage. This is alright though, because all photos and videos are stored onto a cloud with the app. The camera also supports extra SD cards up to 128 GB. The best thing about the HTC RE Camera is that it was designed for mobile users. It is simple to use and doesn’t require a computer to operate. The device can be controlled with just one app. HTC’s app is compatible with both Android and iOS.

This camera also features two buttons, one button for taking pictures and another button for initiating slow motion mode. This camera doesn’t come with a power button, instead it automatically switches on when picked up. Not surprisingly, this camera has a good grip but it can also be attaches to other objects such a bike to take moving pictures.

HTC is a brand that made a name for itself in the smartphone industry, but now it is ready to take on new avenues. The new HTC RE Camera is a specialized product that focuses on quality pictures and video.