Howard Hughes Opens Downtown Summerlin by Todd Sullivan, ValuePlays

Traveling back to MA today from Vegas as I was at the grand opening of Downtown Summerlin last night.

I’ll have much more on this next week.

Let’s just start with saying everything you’ve seen and read on it doesn’t do it adequate justice.

I got in earlier in the week and in Vegas everyone at the hotels and casinos asks where you are from and why you are there. When I told them I was in town for the grand opening, every person was visibly excited about the project. From dealers, ushers, waitstaff etc, every single one of their faces lit up when talking about the the opening. The excitement was palpable.

If one thinks this might have just been their way of making conversation, any doubt was erased by the nearly 15k people who showed up for the fireworks and DJ show (slide show) and the miles long backup of cars just waiting to get into the area last night. It was amazing..

The best part? It is a 400 acre parcel which means Howard Hughes Corp (NYSE:HHC) can double the size of the project (if they just go lateral, if they go vertical (which they will), they can easily 3x or 4x it). Based on conversations with some of the retailers there, demand was simply off the charts.

This thing is going to be a cash cow…..

Howard Hughes Opens Downtown Summerlin