Financial Advisor: Wherefore Art Thou, Marcus Welby? by Salient Partners
Seek not the favor of the multitude; it is seldom got by honest and lawful means. But seek the testimony of few; and number not voices, but weigh them.
? Immanuel Kant
Have you no sense of decency, sir? At long last, have you left no sense of decency?
? Joseph Welch, counsel for the US Army, confronting Sen. Joseph McCarthy (1954)
– CNBC ad campaign
We are all wrong so often that it amazes me that we can have any conviction at all over the direction of things to come. But we must.
– Jim Cramer
Pro wrestling is not fake; it’s sports entertainment. We go out there and we perform, and a lot of what we do out there is real, but we’re not going to insult anyone’s intelligence – there is a predetermined winner. It’s just the fans don’t know who it is, and that’s what makes it so intriguing.
? Kurt Angle, professional wrestler
People never understood that there was a Brian and there was the Boz.They were two completely different people.
– Brian Bosworth, flamboyant pro football bust
“Ginny!” said Mr. Weasley, flabbergasted. “Haven’t I taught you anything? What have I always told you? Never trust anything that can think for itself if you can’t see where it keeps its brain?”
? J.K. Rowling, Harry Potter and the Chamber of Secrets (1998)
Oliver Sacks is both a gifted neurologist and a gifted writer. I want to begin this note with a passage from his book “An Anthropologist on Mars”. It’s a long selection, but worth the effort.
He was, I noted, somewhat weak and spastic in all his limbs, more on the left, and more in the legs. He could not stand alone. His eyes showed complete optic atrophy – it was impossible for him to see anything. But strangely, he did not seem to be aware of being blind and would guess that I was showing him a blue ball, a red pen (when in fact it was a green comb and a fob watch that I showed him). Nor indeed did he seem to “look”; he made no special effort to turn in my direction, and when we were speaking, he often failed to face me, to look at me. When I asked him about seeing, he acknowledged that his eyes weren’t “all that good”, but added that he enjoyed “watching” the TV. Watching TV for him, I observed later, consisted of following with attention the soundtrack of a movie or show and inventing visual scenes to go with it (even though he might not even be looking toward the TV). He seemed to think, indeed, that this was what “seeing” meant, that this was what was meant by “watching TV”, and that this was what all of us did. Perhaps he had lost the very idea of seeing.
I found this aspect of Greg’s blindness, his singular blindness to his blindness, his no longer knowing what “seeing” or “looking” meant, deeply perplexing. It seemed to point to something stranger, and more complex, than a mere “deficit”, to point, rather, to some radical alteration within him in the very structure of knowledge, in consciousness, in identity itself.
? Oliver Sacks, “An Anthropologist on Mars” (1995)
And now for an observation and diagnosis of my own.
About 3 years ago I was on a flight, sitting in an aisle seat, and I couldn’t help but notice the young couple having a mild argument one row in front of me, across the aisle to my right. As the woman settled into the middle seat, I saw that she had her husband/boyfriend’s name – Randy – tattooed on the back of her neck, and I saw that Randy had the letters T – R – U – S – T tattooed on the fingers of his left hand. When I saw this, I found myself thinking warm thoughts towards the couple. Clearly these were two people from a very different background than my own, but I appreciated the sacrifice and public display each had made to show a commitment to the relationship, and it reminded me of the (non-tattooed) commitment my wife and I have made to each other. I remember thinking, “you know, I bet these crazy kids are going to make it,” even though the argument never seemed to totally fade during the flight.
The plane landed and we all stood up to disembark, and I remember still smiling to myself as Randy and his wife/girlfriend moved into the aisle, still mildly arguing. And then I saw the letters tattooed on Randy’s right hand.
N – O – O – N – E
And just like that my internal Narrative flipped by 180 degrees. I didn’t know what this guy’s name was, but I was pretty sure it wasn’t Randy. I didn’t know what they were arguing about, but I was pretty sure that this wasn’t a relationship built to last.
I’ve been thinking about that incident a lot recently, not just for what it shows about the malleability of the stories we tell ourselves, but even more so for a really troubling thought: I feel like we all have “TRUST NO ONE” tattooed on us today, and we are poorer investors and allocators, neighbors and citizens as a result. It’s an entirely rational tattoo, the result of years of both abject lies and the far more common (and ultimately far more corrosive) white lies that are at the heart of “communication policy” – the calculated use of public speech for behavioral effect rather than the honest exchange of information.
Bu it’s not just that we have lost the ability to trust, particularly when it comes to markets and investing. The larger problem is that – like Oliver Sacks’ patient who was blind to his blindness – most of us don’t even recognize that we have lost the ability to trust. Many of us create bizarre simulacra of trust – like the notion that the mass media persona of Jim Cramer is somehow deserving of trust in the same way as a flesh-and-blood financial advisor with a fiduciary responsibility to his clients. Just as Sacks’ patient came to believe that “seeing” meant constructing mental imagery to go along with audio stimuli, and that everyone “saw” this way, so have we come to believe that “trusting” means giving mental allegiance to a disembodied, mediated representation of a human being, and that we all “trust” this way.
I’m making a big deal out of the distinction between a public persona and a real person because it is, in fact, a big deal when it comes to questions of trust. The “Jim Cramer” we see on TV is not Jim Cramer, any more than “Hulk Hogan” is Terry Bollea, any more than “The Boz” is Brian Bosworth, any more than “Marcus Welby” is Robert Young. But while Marcus Welby was an outright fictional character, and he was clearly understood as such when he was called “the most trusted man