One of the main features of the event was the news that the flagship 27-inch iMac will now feature a high-resolution, high-DPI screen, which runs at 5120×2880. The iMac is the latest in a series of Apple Inc. (NASDAQ:AAPL) products to become available with Retina screens.

Apple Inc. Unleashes iMac With Retina 5K Display

Apple claims that the 5K display has 7 times as many pixels as an HD display, making it the highest resolution screen in the world. The 27-inch model takes technology that Apple built into the iPhone and iPad and takes it to a whole new level.

Apple iMac specifications

The new iMac is still only 5mm thick at its thinnest point, maintaining the same dimensions as its predecessor, while providing a huge leap in pixel density. The level of visible detail is also improved by a greater contrast ratio, and Apple has introduced power-saving LEDs which reduces power use by 30%.

The standard iMac comes with hybrid SSD/HDD 1TB Fusion Drive, a 3.3 GHz Intel Core i5 processor, AMD Radeon R9 M290X graphics, and 8GB of memory. It is possible to upgrade to 32GB of memory, a 3TB Fusion Drive, or up to 1TB SSD, as well as a 4 GHZ Intel Core i7, one of the fastest CPU chips on the market. It is 45% faster than the previous model in terms of graphics, and features a Thunderbolt 2 port for faster IO.

The new product will start at $2499, shipping from today.

A new generation of products

Gizmodo has already called the new release “the most amazing iMac Apple has ever made.” The new display certainly looks impressive, and yours truly may well consider buying one for himself.

Today’s event took place in Cupertino, California, and Apple took advantage of the assembled media to announce a raft of new products and services. Its new mobile payments system, Apple Pay, will become operational on Monday, and updated operating software is also due for release.

In the tablet market, Apple unveiled the new iPad Mini 3 and the iPad Air 2, which it claims is the “world’s thinnest tablet.”

The event came hot on the heels of Google announcing its next generation Nexus 6 smartphone and Nexus 9 tablet, ushering in the latest battle in the war between the two technology giants.