When Apple Inc. (NASDAQ:AAPL) debuted the original iPad in 2010, the tablet computer was redefined. Although tablets were nothing new by the time the Cupertino-based tech giant launched the iPad, Apple’s version made a huge impact in the market. The company’s success wasn’t fleeting. According to a recent report from tech blogger Sammy the Walrus IV, the iPad maker earned $30 billion in profits and sold 225 million tablets. This is a significant amount of profit and it is greater than Facebook Inc (NASDAQ:FB) founder Mark Zuckerberg’s total worth.
General interest for iPad declines
Unfortunately, the future of the iPad may not be as bright as its past. Sammy explained in the same blog post iPad sales slowed down from a 65% year-over-year growth in 2013 to 10% year-over-year decline last quarter. This is attributed to serious changes in the technology market. Back in 2010, the iPhone and most smartphones had smaller displays, most MacBooks were heavy laptops that lacked Retina displays, and people were generally impressed with new apps. This year, many phones (including the iPhone 6) feature larger displays, MacBooks are lighter and feature Retina display, and the app ecosystem has become tired.
Thanks to these significant changes in the tech market, Apple really has no selling point for the iPad. The once-popular tablet computer can do virtually anything a smartphone can do. Since many smartphones are larger and feature better displays, a lot of people use to replace their tablets with phablets.
Apple iPhone remains number one
Another reason for the iPad’s decline is apps. Most companies have more interest in apps for the iPhone because that is the preferred device. Sammy even admitted in his blog post he spends more time on his iPhone instead of his iPad. And even though the iPad harnesses a lot of potential in specialized fields such as medicine or sports, it is still a niche. Most businesses and organizations rather focus on making apps general interest like email, photos, or internet surfing. The iPhone still remains Apple’s most important product.