Apple Inc. (NASDAQ:AAPL) fans recently got a nice surprise when they spotted the company’s chief executive officer Tim Cook waiting in line for the iPhone 6.

Tim Cook Waits In Line For iPhone 6, Surprises Fans

Apple CEO surprises fans

He was spotted waiting in line at an Apple Store in Palo Alto. He even took the time to pose for selfies with fans. The new phones were unveiled on September 9th during media event. Apple unveiled two versions of the iPhone 6 including the iPhone 6 Plus along with the Apple Watch. The latter will debut later on next year.

The latest incarnation of the iPhone is perhaps one of the most exciting updates as of yet, so it’s no wonder fans have been lining up for the new phone as they have for previous releases.

Exciting new changes with iPhone 6

The new phone has a lot of exciting advancements but perhaps one of the more exciting advances with the phone is Apple Pay. This useful new service is just one way the Cupertino-based tech giant plans to change to way people shop. Visa’s lead innovator Jim McCarthy explained there won’t be much difference in how small and large companies use Apple Pay. He elaborated, “Folks can turn any phone into a card acceptance device, so merchants should create or update their apps to make e-commerce easier for shoppers, by making the iPhone the way to pay.”

And that’s not all. Apple’s Pay service will most likely be a gradual process for smaller companies that consider upgrading near field communication-enabled terminals. Chase’s Russ Mahy added, “What is compelling is that consumers will have an iPhone with 12 credit cards they can select with just a thumb print to pay right there.That is a real and obvious driver for merchants to adopt—with tens of millions of iPhones, you don’t want them to be turned away. We think that will be a triggering event.”

Apple has a strong history for transforming different industries so it wouldn’t be surprising if the company did the same with the mobile payments market.