Apple Inc. (NASDAQ:AAPL) is one of the most successful tech companies in the world. It already has a lead in the market with top notch products such as the iPhone and iPad. The company has such a strong hold on the market place and it is difficult to imagine anything affecting the Cupertino-based tech giant in a negative light. Unfortunately, a recent hacking scandal involving celebrities has painted a negative light on the company at the worst time.
Apple affected by iCloud scandal
Earlier this week it was reported that hackers accessed the images through Apple’s iCloud but the company denied such a thing happened. Although the negative comments over the matter declined over time, the scandal is still in the spotlight. This all could not have come at a worse time considering Apple is close to unveiling the iPhone 6. According to research from Network Insights, the company is receiving more attention on the scandal than on the upcoming iPhone release.
Apple topic conversations from August 27th to September 3rd, 12 percent of the chatter was about the iPhone 6 whereas 20% of the conversations pertained to the scandal.
iPhone 6 to debut early next week
Apple is expected to introduce the iPhone 6 on Tuesday September 9th during a press event. It has been long rumored the tech giant would unveil two versions of the iPhone including a phablet style smartphone. The company’s top rivals already offer larger phones which offer the best of a phone and tablet computer. Apple may also launch an iWatch and NFC wireless technology during the event.
The latest batch of rumors and reports are pure speculation, nothing will be confirmed until the tech giant’s chief executive officer Tim Cook unveils the next big Apple product. This company prides itself with innovation and it would truly be surprising if Apple fails to up the ante with something revolutionary.