Apple Inc. (NASDAQ:AAPL) plans to begin live streaming from its big event starting at 10 a.m. Pacific (1 p.m. Eastern) on Sept. 9. The company made the announcement on its website. Of course Apple isn’t saying exactly what it will show off at the event, but it is widely expected to be the iPhone 6 and perhaps one or two other goodies.

Apple iPhone live stream

The company has begun the countdown on the live streaming page here.

What we know about Apple’s event…

In typical Apple fashion, the company is keeping very quiet about what’s in store for the Sept. 9 event. The company has been observed to be setting up a massive structure that’s obscured by a big white wall outside at the Flint Center in Cupertino, Calif. where the event will be held. The venue is not Apple’s typical venue, as the company usually uses the theater on its Cupertino headquarters campus or the Moscone Center in San Francisco.

There have been rumors that the popular rock band U2 might be performing at the iPhone 6 unveiling next week. Some said that the band would be releasing its album on the iPhone as well. However, it turns out that the rumors aren’t true, as a spokesperson for U2 dispelled both of them.

…And what we think we know

Rumors about the iPhone 6 are going to keep running hot and heavy ahead of next week’s event. Apple is widely expected to unveil two new iPhone models, a 4.7-inch and 5.5-inch model. However, the rumor-mongers seem less sure about whether both models will go on sale at the same time or whether there will be a staggered launch, with the 5.5-inch model being available for purchase later.

Many also expect Apple to show off another device, possibly the rumored iWatch. The rumors about this device have been all over the chart as people speculate about what it might do. In addition to the iWatch and the two iPhone 6 models, some now believe Apple will also show off a new digital wallet service that will finally monetize the company’s massive database of credit card information that’s stored in iTunes.