apple apps rejection

If you have ever wondered why Apple inc. (NASDAQ:AAPL)’s App Store accepts certain apps and rejects others, this report is for you. The company recently revealed the top reasons it rejects applications from the store.

apple store

Apple decided to disclose the information after complaints from app developers who had their apps rejected with little or zero reason.

Apple offers reasons for app rejection

According to Apple, the top reason apps are rejected is instability and bug issues. Other top issues include placeholder content and incomplete information. The latter is perhaps one of the most significant reasons apps are rejected from the App Store. This was the reason for about 14% of all rejections ending the week of August 28th. Bug related issues came in at second place with 8% of rejections.

Apple’s high standards for App Store

On a more interesting note, about 2% to 3% of apps were rejected because of beta/demo labels or an inappropriate age rating. Substandard user interface is yet another reason Apple sometimes rejects apps. Apple has high standards on well-designed user interfaces and it is something fans have expected. Substandard UI accounts for about 6% of rejections.

Another reason for Apple’s App Store rejections was not mentioned in the list but it is still important to note. If Apple doesn’t believe the app has long last value, the company may not approve of the app.

Cult of Mac also reported Apple’s reasons for why some apps are accepted and others are not is a mystery. This also comes days after Google garnered criticisms over app approval policies. This was prompted after the company removed a privacy-focused app launched by a company Disconnect from the Play Store. Google claimed the reason was because the app violated the store’s policies. The app’s developers then claimed Google’s policies were vague and it was impossible to meet the store’s standards.