In preparation for the big event for the official iPhone 6 unveiling, Apple Inc. (NASDAQ:AAPL)’s official store website was taken down. The company most likely took down the website to update online inventory complete with new products and pricing options. The devices unveiled at today’s upcoming event will be available for pre-order.

Apple Store Down

Apple prepares for today’s launch

Apple is expected to launch two versions of the iPhone 6 including a 4.7 inch and 5.5 inch versions. The phones will probably launch in stores on September 19th. The company is also expected to unveil the highly anticipated iWatch, which may not launch in stores until later this year or early next year.

The big draw for this year’s iPhone is HealthKit, a new feature that enables users to monitor and track fitness stats as well as keep health vitals in check. Apple teamed up with Mayo Clinic to present the new features during today’s big event. Both companies have worked together for two years to perfect the product’s end result.

iPhone 6 predictions and rumors

The iPhone 6 is expected to feature better resolution to match up the display size increase. The tech giant has be careful with increasing resolution to minimize the possibility of device fragmentation, a problem that plagues app developers. However, increasing the pixel count could be the only solution for a larger smartphone with Retina display.

Analyst Ming-Chi Kuo previously speculated a 1334 x 750 screen for the smaller 4.7 inch model and 1920 x 1080 resolution for the larger 5.5 inch version. It is also important to point out a second theory which suggests a pixel-tripled display of 1704 x 960, this would enable the iPhone 6 to have the same 16:9 ratio that iPhone 5/5s/5c has.

Later on, Apple will officially unveil the next big smartphone and finally put this year’s rumors to rest. There are a lot of possibilities for the iPhone 6 and a new market for Apple to tap in which means the future is looking bright.