Uber, the ride sharing program that magically seems to avoid paying government tax and fees, has hired David Plouffe, a political strategist and former advisor to US President Barack Obama.

Uber David Plouffe

Uber hiring Plouffe in an strategy role

The upstart rideshare company, in a battle with other ride sharing programs such as taxi companies who are required to pay tax, insure their drivers and submit to onerous regulation, said that Plouffe will be hired in a “strategy” role.

Plouffe is “a strategic thought partner and a brilliant general,” said Uber CEO Travis Kalanick, as it Plouffe was about to engage on a military campaign.

Kalanick described Plouffe’s job as one “to win hearts and minds,” he said with an apparent straight face, and said Plouffe will “bring Uber into that next phase of achieving our mission.”

That mission might be ensuring that Uber retains preferential tax treatment and obtains other government concessions that provide it significant advantages over other services, a role Kalanick indicated would be included in his job description.

“Where we’ve succeeded we inevitably have resistance,” Kalanick was quoted as saying in the report. “It universally comes from the taxi cartel –the guys that own the taxi companies and want to make sure there is no competition.”

Uber experiencing regulatory pushback

A press report noted that Uber “has experienced regulatory pushback in many locations, as legislation has been passed, or old laws have been enforced, limiting Uber’s growth.”

Plouffe describes himself as an Uber customer said in a conference call his job would be “branding, marketing and strategy.” He did not mention a role at restricting the role of government in applying the same standard to Uber as it applies to taxi companies.

Plouffe is most well known for directing President Obama’s come-from-nowhere 2008 presidential campaign. The longtime Democratic political consultant is reported to have maintained his personal ties with Obama after he left the White House earlier last year, where he was a senior advisor.

Uber has been involved an acquisitions it has engaged in underhanded political tactics in its fight with competitor Lyft, as reported in ValueWalk. Lyft said that as it entered various markets, Uber operatives placed over 5,000 bogus orders for the taxi cab service, disrupting the production flow of the operation.

Now that sounds like a “Chicago-style” political move a former Obama campaign strategist might understand.