Wouldn’t it be great if you could find a partner who would always do everything you asked, at a time and location of your choosing, and even understood your most complex questions?

Siri

Viv Labs creating an upgraded version of Siri

Tech Startup Viv Labs, under the guidance of the creators of Apple Inc. (NASDAQ:AAPL)’s popular Siri voice recognition system, wants to go to the next level in computer-based conversations.

Viv Labs founders, Dag Kittlaus, Adam Cheyer, and Chris Brigham, are developing an application of artificial intelligence with the working title of Viv that recognizes complex sentences.

Differentiating itself from Siri and Google Now, Viv can break apart sentences to recognize multiple questions.  The system will also learn the user’s preferences with more use and adjust answers accordingly.

An example given by Wired Magazine showed how what humans might consider a simple sentence is complex for a computer.

“On my way to my brother’s house, I need to pick up some cheap wine that goes well with lasagna,” was the example used in the report. This simple sentence actually cites three separate requests – finding a wine store, recommending an inexpensive bottle that also pairs with lasagna – all the while keeping in mind the user’s current location and the location of the brother’s house.

Siri like app looks to increase its situational intelligence

The application looks to increase its situational intelligence around a conversation.  A report noted that when a user would make a simple statement, such as “I’m drunk,” Viv would not only know you are too impaired to drive, but would make a recommendation for a car service.

Viv Labs needs to move quick, as competition from the likes of Google Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL), Microsoft Corporation (NASDAQ:MSFT) and even Apple Inc. (NASDAQ:AAPL), goliaths that have deep research and development pockets and unrivaled marketing and distribution channels, are looking to develop their own enhanced artificial intelligence applications. Apple is reported to be building its internal artificial intelligence team to deliver similar improvements to Siri, while Goggle is looking to its Google Now to integrate its virtual assistant into wearables and its Android operating system.

Where could this new level of interactive artificial intelligence lead?

In the Movie “Her,” Joaquin Phoenix stars as a lonely man who falls in love with his cell phone assistant. Phoenix plays a character who installs a new software and hears “Samantha’s” voice, which is “warm, engaging, light as sunshine” according to a movie review.  The review notes that “she” takes care of him in unique ways, and touches him.

Stranger things have happened.