NQ Mobile Inc (ADR) (NYSE:NQ), the Chinese mobile internet service provider, announced its agreement with China Unicom Limited (ADR) (NYSE:CHU) (HKG:0762) to integrate and license its Music Radar technology.
China Unicom (Hong Kong) Limited (ADR) (NYSE:CHU) (HKG:0762) is the second largest telecommunications company in China with more than 280 million subscribers.
According to NQ Mobile Inc (ADR) (NYSE:NQ), the agreement strengthens its relationship with China Unicom (Hong Kong) Limited (ADR) (NYSE:CHU) (HKG:0762) beyond their application distribution partnership since November last year.
In addition, the Chinese internet service provider said the deal with China Unicom is a significant move that supports its aggressive plans to expand Music Radar as part of its mobile platform strategy.
NQ Mobile Inc (ADR) (NYSE:NQ) noted that the digital music industry in China had an estimated value of approximately $4.9 billion in 2012, according to CMIC, a Chinese record label organization. The company said China is an “extremely attractive market opportunity for music services such as Music Radar.”
Music Radar available for Android, iOS platforms
NQ Mobile Inc (ADR) (NYSE:NQ) said the Music Radar technology is an innovative, content-based music information retrieval (MIR) application. It gives allows users to find matching audio files from different inputs such as the singing or humming of a tune.
Music Radar was launched in October 2013. According to the company, the technology is compatible with devices powered by the Android operating system of Google Inc (NASDAQ:GOOG) (NASDAQ:GOOL) and the iOS of Apple Inc. (NASDAQ:AAPL).
“Music Radar has experienced rapid organic user growth and attracted high-profile partners in China and the US for its streamlined user experience and increased accuracy, which enables partners to simultaneously increase customer satisfaction and revenue,” according to NQ Mobile Inc (ADR) (NYSE:NQ).
At present, Music Radar processes nearly 8 million unique search queries every day.
NQ Mobile’s other partnerships
NQ Mobile Inc (ADR) (NYSE:NQ) previously entered into partnerships with several Chinese companies to integrate its Music Radar technology.
China Mobile Ltd. (ADR) (NYSE:CHL) agreed to integrate Music Radar to its Migu Mobile Music Service and Huawei Technology Co Ltd (SHE:002502) to its Ring Back Tone services and apps. Sprint Corporation (NYSE:S) used Music Radar as the audio search, discovery and recognition technology for the HTC One M8 Harmon Kardon Edition.