HubSpot, Inc., a provider of cloud-based marketing and sales software platform submitted its S-1 filing for an initial public offering (IPO) with the Securities and Exchange Commission (SEC) on Monday.

Also see: FutureAdvisor Offers Asset Management Services In A Low-Fee World

HubSpot

The filing indicated that HubSpot plans to raise a maximum of $100 million for its IPO. It is the latest among the companies engaged in marketing automation and software-as-a service space that went public in recent years.

HubSpot’s platform offers inbound experience

HubSpot’s marketing and sales software platform allow business to deliver inbound experience. The company emphasized the inbound experiences attract, engages, and delights customers because it is more relevant, helpful, personalized and less interruptive compared with traditional marketing and sales strategy.

“Our software platform features integrated applications to help businesses attract visitors to their websites convert visitors into leads, close leads into customers and delight customers, so that they become promoters of those businesses,” according to HubSpot.

The companies integrate applications include social media, search engine optimization (SEO), website content management, marketing automation, e-mail, analytics and reporting.

HubSpot believed that businesses need to deliver inbound experiences by adopting new strategies and technologies to be able to compete effectively. According to the company, its all-in-one platform uses a centralized inbound database to empower businesses to create a more personalized interaction with customers such as sending personalized social media alerts.

Financial performance

HubSpot had 11,624 customers in more than 70 countries as of June 30, 2014. Last year, the company reported $77.6 million in revenue, an increase of 50% from the previous year. During the first-half of this year, HubSpot recorded $51.3 million revenue.

The company incurred $34.3 million losses last year. During the first six months of this year, its losses were $17.8 million.

The filing indicated that Morgan Stanley, J.P. Morgan and UBS Investment Bank are the lead underwriters of HubSpot’s public offering. The company intends to trade its stock at the New York Stock Exchange (NYSE) under the ticker “HUBS.”

HubSpot intends to use the net proceeds from the offering for working capital and other general corporate purposes. It may also use a portion of the net proceeds to acquire complementary businesses, technologies or other assets. The company does not have any current agreements, commitments or understandings related to acquisitions.