Some of the users on Facebook Inc (NASDAQ:FB) currently have the ability add stickers on their comments posted on the platform the social network giant. The stickers are also available on the Facebook messenger or Facebook chat.
When asked about the new sticker feature, a spokesperson from Facebook Inc (NASDAQ:FB) told TNW that the company is testing it.
“We are running a test that allows you to add a sticker to a comment on Facebook. Simply tap the sticker to add it to the comment, in the same way you would in Messenger,” according to the spokesperson.
Facebook Inc (NASDAQ:FB) said it will probably rollout the stickers for comments to all of its users if the metrics of the test is encouraging.
Facebook also testing a “Satire” tag on News Feed
Facebook Inc (NASDAQ:FB) is also testing a new satire tag to categorize a news posted on the News Feed of its users.
The social network giant explained that it is testing the satire tag in response to the feedback of Facebook users who requsted to have a clearer way to identify satirical articles posted on their News Feed. Many satirical publications such as the Onion are publishing articles with headlines that are almost believable to users who do not apply common sense.
When a user clicked an article and returned to his or her News Feed, Facebook Inc (NASDAQ:FB) will show three related articles wherein it inserts [Satire] prior to the title of the article.
Fake News Updates drives higher user engagement on Facebook
Cornell University’s recent study of 2.7 million posts on 73 different pages on Facebook Inc (NASDAQ:FB) found that 60,000 of those pages came from genuine scientific sources while the remaining 2 million were conspiracy news updates from alternate authenticated sources.
According to the study, posts from fake sources received 6.5 million likes from Facebook users compared with the 2.5 million likes received by genuine sources, which shows that readers have a strong inclination and increasing trust towards conspiracy based theories.
In a regulatory filing, Facebook Inc (NASDAQ:FB) revealed, “There may be individuals who maintain one or more Facebook accounts in violation of our terms of service. We estimate, for example, that ‘duplicate’ accounts (an account that a user maintains in addition to his or her principal account) may have represented between approximately 4.3% and 7.9% of our worldwide MAUs (Monthly Active User) in 2013.”