The 2015 Acura TLX has been largely receiving very positive reviews as a number of automotive magazines have published their “first drive” reviews this week. The company has been struggling with its sedan line in recent years with more and more consumers opting for the company’s SUVs when they drive off the lot with either Acura’s RDX or MDX models.

Acura TLX

A return to sedans and customization

“We’re turning our attention and our efforts to the sedan side of our business,” Mike Accavitti, senior vice president and general manager of Acura Division, recently told Forbes.

That same Forbes article sings the new models praises but does question its ability to directly compete with Audi, Mercedes and BMW, though for the more cost conscious it does provide a great value in a technological triumph.

Before giving the car a test drive, potential Acura TLX customers are being given a chance to “custom build” their own car with a feature on the company’s website that went live today. Buyers can select model, paint color, exterior accessories and interior accessories with the new “configurator.”

Pricing of the Acura TLX new models

The new sedan is priced at $31,890 in it’s most basic incarnation, which includes $895 in destination fees. However for about $4,000 more potential buyers can drive away with the 2015 Acura TLX 2.4 which includes the optional Technology package, which starts at $35,920 and includes “lane-keep assist, forward collision warning, lane departure warning, blind spot monitoring, premium audio, navigation and a leather-trimmed interior,” according to Automobile Magazine.

Acura is also adding an all-wheel drive (AWD) version to the mix of models available to consumers. For the fully optioned TLX SH-AWD, pricing will start at $42,345, including shipping. The TLX SH-AWD is an all-wheel-drive model with the Technology package. For drivers who wish to trick that out even further, there is also an “Advanced Package” available which add adds adaptive cruise, automatic pre-collision braking, parking sensors, LED fog lights, and remote engine start to the Technology package. That will, however, run you $45,595.

After nearly a decade of duds in its sedan line, Acura may just be getting its groove back.