Blackberry Passport

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) continues its attempt to create hype around its forthcoming Passport device. The Canadian company said last month that its yet-to-be released smartphone had garnered positive reviews from media and potential users. This enterprise-focused phone is for busy executives, doctors, and other professionals.

BlackBerry Passport

BlackBerry Passport perfect for viewing X-rays

BlackBerry has touted a lot of features of Passport that would be useful to business executives such as touch-enabled keypad and the ability to work on a spreadsheet. In its latest blog post, the John Chen-led company shows off how its new smartphone could be useful to doctors. Medical professionals rarely use their smartphones to view X-rays. But BlackBerry says Passport’s 4.5-inch square display with 1440×1440 pixels resolution (453ppi) is perfect for viewing X-rays with great clarity without missing on any important details. These can also be shared with patients.

Doctors who want to take a detailed look at X-rays on their smartphones have no better option. Of course, doctors usually look at X-rays on a larger display in their clinic. But Passport’s screen could also provide unique clarity. The device will go head-to-head with Apple Inc. (NASDAQ:AAPL)’s iPhone 6, which will be announced on September 9.

BlackBerry Passport coming with Corning Gorilla glass

BlackBerry’s smartphone will feature Qualcomm Snapdragon processor and 3GB RAM. The Canadian company is yet to reveal price of the smartphone. Passport will pack an impressive 3450mAh battery that will last a full day even upon intense use. Many users have shunned BlackBerry due to the lack of apps. To overcome that hurdle, the company partnered with Amazon.com, Inc. (NASDAQ:AMZN) in June. The deal will give BlackBerry users access to Amazon’s 240,000 Android apps.

What’s more, N4BB has received a full spec sheet of Passport, which shows that the device will feature Corning Gorilla Glass 3. Passport has “Business Professional” written all over it. The phone has game-changing potential.

BlackBerry shares fell 0.10% to $9.83 in pre-market trading Friday.