Apple Inc. NASDAQ:AAPL’s weak battery might again be mocked by Samsung Electronics Co., Ltd. (ADR) LON:BC94 KRX:005930, this time on International Airports in New York, as well as, Chicago O’Hare, according to a report from CNET. In its latest stint, Samsung puts their “wall hugger” message to major airports, choosing space around power outlets.
Low battery power targeted
Back in June, Apple Inc. NASDAQ:AAPL ran many advertisements showing that how incomplete the life of iPhone users is if they miss a beat, an album or their daily workout routine. Samsung immediately mocked Apple by calling iPhone users as Wall huggers, the term first used by BlackBerry CEO John Chen.
According to Samsung, these ads will hit the pain point of the consumers as the company is fond of digging into the rival with its piercing ads.
The Korean electronic major is confident that this strategy is working as iPhone users often hear the scornful words while they go near a charging outlet to get some juice for their iPhone batteries. These ads define how Samsung Galaxy S5 has Ultra Power Saving mode and then Apple users see the words, “So you have the power to be anywhere but here.”
Apple not mocked for first time by Samsung
It is not the first time when Samsung has targeted Apple and its users to reveal the benefits of its own Galaxy range. Back in 2012, the Galaxy maker displayed an ad where iPhone users were shown standing in line and waiting for the Apple Inc. NASDAQ:AAPL’s next generation handset saying, “The next big thing is already here,” in reference to the Galaxy SIII.
Samsung, also, took a dig at the small display size of the Apple iPhone in its recent ad. In the ad, an iPhone user says to a friend that Apple is gearing up to launch a big screen phone to which the friend replies that, such phones are already available in the market and maybe he just likes waiting.
“Dude, the iPhone might be getting a bigger screen,” the iPhone user says to his friend, who replies with the question, “What, that hasn’t happened yet?”
However, Apple Inc. NASDAQ:AAPL iPhone 6 might sweep the ground below Samsung’s feet as the company has reportedly ordered 70 to 80 million iPhone 6 units, the biggest in the history. Samsung could not spark much sales through Galaxy S5.