Elon Musk is likely a master poker player or a master at playing with people’s emotions to his benefit.
Tesla and California now holding hands
Just days after heavy flirting with Dallas, Texas, indicating he might move his prized battery plant to that location, comes a report that Tesla Motors Inc (NASDAQ:TSLA) and Musk’s first love, the state of California, are now holding hands.
The Wall Street Journal is reporting that Musk is now considering California as the anointed location to build its battery factory after state lawmakers proposed new tax breaks and regulation changes that could speed construction and lower costs.
For California, winning Musk’s affection couldn’t come at a better time, having just been jilted for rival Dallas by Toyota Motor Corp (ADR) (NYSE:TM) (TYO:7203), who just moved its North American headquarters to that city from Los Angeles. California is eager to prove it is worthy as a state friendly to business interests and may have to put out to prove it.
“I will do everything in my power to have California land this factory,” California State Senator Ted Gaines was quoted as saying in the Journal report. “It’s very important for California and sends a message across the country that we are open for business.”
Tesla wants affection without commitment
Still in the fun dating stage of the process, Tesla Motors Inc (NASDAQ:TSLA) wants the states to demonstrate their affection without commitment.
“California has set into play various legislative proposals and actions that have enabled it to come back into consideration,” Tesla spokesman Simon Sproule was quoted as saying, indicating the many suitors Tesla now has and the games being played. “Discussions have taken place between us and various representatives of the state and the overtures they are making and conditions they are proposing place them in a better position for consideration.”
California is already in a critical relationship with Musk. Not only are Tesla’s headquarters and the main automotive factory located in northern California, but SpaceX, Musk’s space exploration company, is headquartered in Los Angeles and his SolarCity, a solar panel company, is headquartered in Foster City, California.
Five days ago ValueWalk reported that Tesla was looking for land in Dallas County, Texas, south of the city of Dallas. Before Dallas is too excited, we wrote at the time, Tesla Motors Inc (NASDAQ:TSLA) CEO Elon Musk has said he will make no decision on the site until later this year and could choose to break ground in multiple locations before the decision is made.
Musk is displaying master skills at flirting and achieving his goals early in the sales cycle. Let’s see what happens when Tesla Motors Inc (NASDAQ:TSLA) makes a decision on the big commitment and then the iron fist of the chosen state can exert its control.