We are about to see a massive few months in the lifetime of the ever prominent Apple. With two massive product releases potentially on the horizon, the short to medium-term future of the company will be very much indicated by how they fare in the coming months.

Apple Inc. (NASDAQ:AAPL) had to endure some disappointing sales and fiscal results earlier in the year, during which time its share price fell considerably. But after record results in its last financial report to the city, Apple has very much got things back on track, and its share price has shown a steadily upward trend over the last few months:

apple

But the city will be watching keenly as the Apple Inc. (NASDAQ:AAPL) potentially launches to of its most highly awaited products of recent years in the next few months.

iPhone 6 to go into production

Apple iPhone 6

Reports have indicated that the Apple iPhone 6 is about to go into production, with a release towards the end of the third quarter seemingly inevitable. Unquestionably, this will be a massive device for Apple, not merely because the iPhone is arguably its most important product, but also because Apple is looking to rejig the entire iPhone brand with this release.

The iPhone 6 will feature a phabet-like model, and reports are increasingly indicating that the design of the device will be a massive departure from previous iPhone iterations. Apple is clearly looking to produce an iPhone 6 which is not merely an update on previous models, but a virtual ‘reboot’ of the iPhone; splitting the range into two models and effectively creating an entirely new revenue stream for the company.

iWatch finally to see the light of day

In addition to the iPhone 6, one of the worst kept secrets in the history of consumer electronics may also be on the verge of being unveiled. Analysts believe that the iWatch could be about to go into production. It has been notable that recent commercials for the iPhone 5S have focused on its ability to provide fitness training and monitoring functions, and it’s hard to see this as anything other than preparing the public for the iWatch, which has been strongly expected to focus on such functionality.

Apple iWatch

While some analysts expect the iWatch to go into production for a third quarter release alongside the iPhone, other reports have indicated that this presumption might be premature. Analyst Ming-Chi Kuo suggests that the iWatch will in fact go into production in November, and that the device will include a flexible AMOLED display, a sapphire coated display cover, higher waterproof standards than seen in previous Apple devices, along with new system-on-a-chip components. Whether this would mean that the iWatch would hit the stores for Christmas is debatable, but this would surely make commercial sense.

In order to achieve financial growth, Apple has promised the city that it will deliver new products and develop new revenue streams in the near future. The release of the iPhone 6 and iWatch look to be intended to achieve this, and the markets will be watching the early sales figures related to these devices very closely indeed. While Apple will retain a strong market position whatever occurs, these are nevertheless make or break releases for the tech giant.