Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) has decided to ban the pornographic websites from posting ads by using company’s advertising network.  The internet search giant appears to be in no mood to negotiate over the content for extra profit. According to the new framework set by Google, along with the ads featuring objectionable content, ads that provide a link to the explicit websites will also be ruled out.Google

Google sends detailed emails to concerned websites

The internet company took a decision over removing such content back in March, which was expected to be executed in June. Companies received the official mail few weeks ago. Earlier in February, Google barred porn content on its Chromecast dongle and last year pornographic ads on Blogger were declined.

A detailed email (via Venture Beat) from Google to porn companies read, “Beginning in the coming weeks, we’ll no longer accept ads that promote graphic depictions of sexual acts including, but not limited to, hardcore pornography; graphic sexual acts including sex acts such as masturbation; genital, anal, and oral sexual activity.”

It further said that after the new policy comes into action, Google will reject all the ads and sites that will breach the revised policy. The email read that the tracking system of the company has sent the mails after identifying the companies, and the notified companies must make all the requisite changes to the ads and sites to abide by the new policy.

Advertisers shocked, FVGs rejoice

Advertisers are free to promote non-intimate massage services, strip clubs, lap dancing and adult dating sites, which Google has kept out of the purview of revised policy. The decision of Google did not go very well with some of the companies, who were taken back by surprise.

The CNBC reported that some adult advertisers had an impression that Google will never make an effort to alter the things as it remained static for over decades. However, the revised policy will have minimal effect on the biggest porn sites. As per the report from CNBC, in May, searches with words like sex, porn and other related words was little behind 351 million.

The decision comes in the wake of increasing pressure from the Family Value groups (FVGs). One such group, Morality in Media is cherishing its victory after the decision from Google. The group said that the change in the policy is the outcome of the meeting it held with Google in May.