Facebook Inc (NASDAQ:FB) has increased its market dominance as measured by logins, with 55% of all social logins and 64% of mobile logins for 2Q14, well ahead of second place Google+ which had 27% and 25% respectively according to new data from market research firm Gigya (h/t David Cohen at AllFacebook).
Google Android isn’t giving Google+ much of an edge
You might think that Google+ would be able to draw naturally on the huge number of Google Inc (NASDAQ:GOOG) Android users out there, but that clearly hasn’t been the case. Just as giving every gmail user a Google+ account exploded the early account numbers without actually creating much activity, the success of Google Android hasn’t extended to the search giant’s social network.
Yahoo! Inc. (NASDAQ:YHOO) has done even worse, becoming less and less of the ‘daily habits’ company that CEO Marissa Mayer wants it to be. There has been a lot of concern that Yahoo’s stock price could suffer when Alibaba goes public because investors will able to invest directly in the Chinese tech firm (removing some price support) and Yahoo will sell some of its own stake.
Meanwhile Twitter Inc (NYSE:TWTR) is gaining ground against its larger competitors, though it still has to answer big questions about how it will monetize the its platform, and as a niche professional networking site with much lower general appeal, LinkedIn Corp (NYSE:LNKD) is probably doing fine making it onto the list of serious social networks.
Facebook dominance grows outside of North America
Facebook Inc (NASDAQ:FB)’s numbers are actually pulled down by North America, where it only has 53% of all social logins. It has 62% share in Europe, but this includes Russia where VK is far more popular, implying that Facebook’s EU share is probably pushing 70%. It’s even more popular in the rest of the world, with more than 80% of social logins in South and Central American, and the Middle East and Africa. There had been concerns in the past that Facebook may not be able to extend its reach either into other parts of the globe or into people’s mobile habits, but it’s clearly succeeded on both fronts.
Twitter Inc (NYSE:TWTR) has a fairly steady single-digit share of social logins around the world, while Google+ is hardly even on the map in Asia, pushed out by regional networks like QQ and Sina.