Ever since BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) CEO announced the weird-looking Passport smartphone, the device has caught the eye of tech analysts and consumers. It has generated excitement in the market. The Canadian company has been trying hard to get people talking about its upcoming smartphone. The company has showed off the smartphone’s voice assistant, touch-enabled keyboard and has even compared it to the iPhone 5S and Galaxy S5.

BlackBerry Passport White

BlackBerry hasn’t yet officially showed off the white Passport

John Chen has previously stated that the BlackBerry Passport will come in white along with the standard black. However, the company hasn’t yet showed off the white version, leaving many BlackBerry fans disappointed. Fortunately, CrackBerry has grabbed a shot of the white BlackBerry Passport. The pictures are of a near final production version of the device. The whole smartphone, including bezels, is in white, though some users have voiced for black bezels.

BlackBerry Passport-2

BlackBerry has launched several smartphones in white, including the Bold 9900 and Q10. If the original white version of Passport ends up looking like this, it would surely win the hearts of BlackBerry fans. Besides its unique design, Passport is expected to have a 4.5-inch square display, three-row QWERTY keypad, Qualcomm Snapdragon 801 chipset, 3GB RAM and 32GB internal storage. There is no word on its camera, though some reports suggest that it will sport 3.7MP front shooter.

Will Passport help BlackBerry gain market share?

The ailing Canadian company says Passport is aimed at business professionals, offering them some distinct advantages. BlackBerry promises that Passport’s unique design will allow professionals to work on the go without compromising on efficiency. Even before its launch, Passport has become one of the most exciting smartphones BlackBerry has launched in a long time.

It’s yet to be seen if Passport can help the ailing Canadian company win back some of the market share it has lost to Android and iOS devices in the past few years. BlackBerry will officially launch the device at an event in London in September.

BlackBerry shares inched up 0.10% to $9.93 in pre-market trading Wednesday.