While Amazon.com, Inc. (NASDAQ:AMZN) crushes retailers in a manner that would make Wal-Mart Stores, Inc. (NYSE:WMT) blush, the company still maintains a huge place in the cloud computing field but wants more. Today, the online retail giant announced Zocalo, a service that could rival Dropbox, Microsoft Corporation (NASDAQ:MSFT), Google Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL) and others.

Amazon

Amazon Zocalo: Frida and Rivera

Zocalo is a reference to the primary plaza in Mexico City, or other Spanish settlements for that matter, and Amazon believes it’s the key to collaboration.

“Document sharing and collaboration… is at the core of the enterprise,” said Werner Vogels, chief technology officer of Amazon.com Inc., at a developer event for Amazon’s Web Services cloud unit.

Amazon Zocalo threw their hat into the field today along with the other big hitters , Microsoft Corporation (NASDAQ:MSFT), Google Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL), DropBox and the rest, in an attempt to secure a foothold in the Document sharing/collaboration game.

Of the many cloud services floating around above the Internet at the minute “Document sharing and collaboration… is at the core of the enterprise,” said Werner Vogels, chief technology officer of Amazon.

Same quote aside, Amazon is bigger than we realize. It struggles with the use of drones based on FAA regulations. While Jeff Bezos buys failing newspapers he still has Google’s omnipresence to contend with daily. Google, remember, will survive us all.

Angry Google?

Those who value time as much as money also value security, accessibility and the ability to not only dispense with sharing content on email but be confident that documents will not be sent accidentally.

Zucalo is versatile and compatible with all popular platforms, it has comparisons to Software from box, Paul Hughes, an IDC analyst who covers cloud storage, told CIO Journal recently.

For CIO’s to compute, and store, with a direct contact with AWS is another benefit and coupled with the $5 monthly charge it will make the others sit up and take notice.

While Google Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL) remains the predominant search engine, Amazon still leads in product searches. Google has no answer to the cloud computing power of Amazon that goes unnoticed as you search for whatever you think you need.