Nuance Communications Inc. (NASDAQ:NUAN), maker of Apple Inc. (NASDAQ:AAPL)’s Siri digital personal assistant, may be trying to sell itself after all. However, contrary to previous speculations, it doesn’t look like Apple will be the buyer, as ValueWalk previously reported.

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Nuance talks to Samsung

The Wall Street Journal cites unnamed sources who are aware of past negotiations between Nuance Communications Inc. (NASDAQ:NUAN) and prospective buyers. The sources said Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) and private-equity firms were among potential buyers. However, they also said that it’s unclear exactly where the alleged sales talks are or whether they will result in a deal.

In addition to making the voice language recognition technology for Apple Inc. (NASDAQ:AAPL)’s Siri, Nuance Communications Inc. (NASDAQ:NUAN)’s tech is also in handsets, TVs and tablets made by Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930). Nuance also said last fall that its technology will be included in Samsung’s upcoming wearable devices as well.

Nuance Communications Inc. (NASDAQ:NUAN)’s other big customers include Daimler AG (ETR:DAI) (FRA:DAI) (OTCMKTS:DDAIF), Panasonic Corporation (ADR) (OTCMKTS:PCRFY) (TYO:6752), and Nintendo Co., Ltd (TYO:7974) (OTCMKTS:NTDOY).

Carl Icahn gets into Nuance

Activist investor Carl Icahn got into Nuance Communications Inc. (NASDAQ:NUAN) last year, upping his stake in the company to almost 19%, making him the company’s largest shareholder. We’ve been reporting rumblings for the last year or so that he would push for a sale of the company. ValueWalk first reported that Carl Icahn was pushing for a sale in May of 2013, but that it was in no way connected to his investment in Apple. Just last month, rumors that a sale was in Nuance’s near future were renewed. Last year when speculation that Icahn would push for a sale of Nuance first surfaced, he said he wouldn’t push Apple Inc. (NASDAQ:AAPL) to buy the company. At that time, he had begun to take interest in Apple itself as well.

Icahn put two of his representatives on Nuance Communications Inc. (NASDAQ:NUAN)’s board of directors last year. According to The Wall Street Journal, Icahn’s involvement in the company can increase the odds that there will be either a sale or a significant share repurchase. For example, Lawson Software Inc. sold itself to an affiliate of Golden Gate Capital and Infor after Icahn bought enough shares to become its largest shareholder.