Netflix, Inc. (NASDAQ:NFLX) will partner with Scholastic media to launch a new series for kids inspired by the award-winning 90s series The Magic School Bus. The original show had a kooky school teacher, Ms. Frizzle, who took her students on educational adventures in a unique school bus. The show is based on a book with same name and first aired in 1994.
More tech innovation to attract kids
The latest show will be called The Magic School Bus 360 and will be similar to the original series. The characters will be same, but more in todays’ context. Ms. Frizzle will take her students on a journey in a revamped bus with some inventive and high-tech tools to assist the kids in getting a deeper insight into the world of science. Netflix will start airing the show in 2016.
According to Netflix, Inc. (NASDAQ:NFLX) chief content officer Ted Sarandos, the original show was aired on Netflix in August 2013 and instantly became the most popular educational show. He told the New York Times, “We’re thrilled to expand our relationships and to be the first-run home of The Magic School Bus 360, introducing a whole new generation to Ms. Frizzle and her hijinks.”
Scholastic executives maintain that the show will go by its original theme, which is science and technology education. Also, the new episodes will have technology innovations such as robotics, wearable computing and new styles of animation for today’s generation of students.
Netflix focusing on Kids
Netflix, Inc. (NASDAQ:NFLX) is continuously making efforts to release new shows for kids and cater to the needs of families. Last year, another kids show, Turbo Fast, was released, which was based on the DreamWorks film about a speedy nail. Just a few days back another successful children’s show, Reading Rainbow, was released.
Meanwhile, Netflix, Inc. (NASDAQ:NFLX) and Verizon are still in a tussle over the slower speed of content download in movies and streaming. If continues much longer, the issues might affect the share price of Netflix.
As of 9.30 am today, Netflix shares were trading up 0.09% at $429.