Apple Inc. (NASDAQ:AAPL)’s long-rumored iWatch is a real product, people working on the project told The New York Times. it’s the most credible proof till date that the tech giant is indeed working on the iWatch. The smartwatch is set to be announced in the fourth quarter, which ends in September. That time frame is in line with the predictions of KGI Securities analyst Ming Chi Kuo.

Apple iWatch

Tim Cook focuses on bigger aspects of the iWatch

Apple Inc. (NASDAQ:AAPL) employees didn’t provide much details about the features of the iWatch. But they said that Tim Cook is less hands-on in developing new products than his predecessor Steve Jobs. Cook delegates the finer aspects of the product design and development to members of his executive cabinet, which includes design guru Jonathan Ive. Apple CEO himself focuses on the bigger picture such as how the wrist watch could monitor heart rate and other statistics, resulting into improved health and limited doctor visits.

Other speculations point to the iWatch sporting a curved display and wireless charging technology. The device will reportedly sync fitness data from with the HealthKit app in the iOS 8. Tim Cook has been looking for talent beyond the company to fine tune the iWatch. Apple Inc. (NASDAQ:AAPL) has hired many health & fitness experts to work in the device, including Michael O’Reilly of Masimo Corporation.

iWatch could be the hot holiday gift this year

Apple Inc. (NASDAQ:AAPL) unveiled iOS 8 at its Worldwide Developers Conference earlier this month, which brings a new HealthKit app. The company’s strategy this year has been to roll out the carpet for a wrist watch. If iWatch is really coming in the fourth quarter, it would be the hot holiday gift item this year. Besides the iWatch, Apple is expected to launch a number of other devices including the iPhone 6 later this year.

Apple Inc. (NASDAQ:AAPL) shares gained 0.51% to $92.67 in pre-market trading Tuesday.