Herbalife Ltd. (NYSE:HLF), a multilevel marketing company that sells nutrition and weight loss products, partnered with Competitor Group Inc. (CGI) to co-sponsor the Events DC Nation’s Triathlon.
Co-sponsoring the event is part of Herbalife Ltd. (NYSE:HLF)’s commitment to help people around the world live a healthy and active life.
Herbalife Ltd. title sponsorships
Herbalife Ltd. (NYSE:HLF) is the title sponsor of the Herbalife Congressional Challenge, a competition open to all federal employees based in Capitol Hill.
Participants in the event can compete in a race-within-a-race including the Military Challenge and the Commander-in-Chief Challenge. Both competitions are open to military academy students. The Tri Club Challenge is open to triathlon club members.
The event is open to all Capitol Hill-based federal employees, including those who work for Administration offices and the White House, according to Herbalife.
Herbalife Ltd. (NYSE:HLF) is also the sponsor of the Herbalife Recovery Zone, which will feature a selection of Herbalife24 sports nutrition products designed to help athletes train, compete, recover and perform at the highest level.
According to Herbalife Ltd. (NYSE:HLF), the products include the Herbalife24 Rebuild Endurance Recovery shake and H30 Fitness Drink. The company said it would provide athletes with nutrition tips and best practices for prior, during and after the event. It will also help participants in training for the event and other events in the future.
The 9th Events DC Nation’s Triathlon is not just a race, but also a weekend full of events for athletes, volunteers and spectators. The event was organized to benefit the Leukemia and Lymphoma Society. It is the world’s largest health organization dedicated to funding research and providing patient education and services in the field of blood cancer. It takes place in Washington, D.C. on September 7, 2014.
In a statement, Rob Levy, executive vice president of worldwide sales and marketing at Herbalife Ltd. (NYSE:HLF) said the company has a long-standing relationship and respect for the endurance athlete community.
On the other hand, Bill Pedigo, chief revenue officer at CGI expressed delight in partnering with Herbalife Ltd. (NYSE:HLF), and according to him the partnership brought together two of the most well-respected and recognized names in multisport.