Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG)’s highly-anticipated I/O conference begins on Wednesday, June 25. It will undoubtedly be one of the biggest events of the year for app developers. The I/O conference is expected to be much broader in scope, touching on TVs, cars, smartwatches, and thermostats. App developers are anticipating more outlets for their apps, and more ways to get paid for those apps.
Google needs to bring monetization up to par with rivals
And Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) will give them additional screens, on TVs, cars and watches, reports The Wall Street Journal. The company is expected to give attendees a chance to try Android Wear, the search engine giant’s software for wearable devices. Google is expected to showcase a host of smartwatches from partners such as LG and HTC.
App developers also want to see how the Android TV would give them an opportunity to bring their apps and games to the user’s living room. Many others are looking for more details on the Mountain View-based company’s alliance with General Motors Company (NYSE:GM) and Honda Motor Co Ltd (ADR) (NYSE:HMC) (TYO:7267). Google is expected to bring Android to cars.
With these expected announcements, developers will have more screens for their apps. Those making apps for these outlets are hoping that Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) would help them make money. Omar Siddiqui, CEO of the mobile gaming firm Kiwi, said that the search engine giant needs to bring monetization up to par with competitors.
Google expects to reveal its home automation plans
Though Android powers about 80% of the smartphones sold worldwide, it still struggles to make as much money as Apple Inc. (NASDAQ:AAPL) from each mobile user. Google Play Store chief Jamie Rosenberg said that the company is trying to catch up by adding payment options such as PayPal for app store purchases. At the I/O conference, the Internet giant may give us a sneak peek into what it’s doing in the artificial intelligence and robotics field.
Earlier this year, Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) acquired smoke detector and thermostat maker Nest Labs. Nest expects to power more devices in your home to take home automation to the next level. Last week, it acquired video-surveillance company Dropcam for $555 million. The Larry Page-led company is expected to discuss home automation as well.
Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG)’s class-A shares inched up 0.41% to $568.76 at 10:23 AM EDT on Monday.