Google Inc is revealing its plan to compete with Apple Inc. (NASDAQ:AAPL)’s Carplay system in a growing rivalry to control the computer network in your car, at home and in mobile devices.

Google Car Operating System

Google announces Android Auto

Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) today announced its Android Auto, a system that makes liberal use of Google Now technology to bring mobile technology to the car dashboard. Google claims Android Auto is “contextually aware,” making recommendations and bringing customized  information and making recommendations. Voice-based access will enable access to Google Maps navigation, text messaging, and applications such as Google Play Music. Android Auto is fully compatible with the dials, knobs, and buttons on your dashboard and steering wheel as well.

The application is voice optimized so that drivers don’t need to take their hand off the wheel to operate the system’s features. “There has to be a better way,” said Google’s Patrick Brady, as he addressed automotive accident statistics that occurred as a result of a driver taking their hands off the wheel and diverting attention to manage car functions. Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL)’s foundation for the automotive operating system are rooted in Android L, the latest version of its mobile operating system. The new Android L operating system is scheduled to roll out this fall, and Google anticipates the first cars that support Android Auto will follow by year’s end.

Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) is encouraging developers to enter the development race and has already partnered with firms such as Spotify, Pandora Media Inc (NYSE:P), MLB.TV, Stitcher, and Pocket Casts to stream entertainment into the vehicle.

Open Automotive Alliance

As previously reported in ValueWalk, Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) and several automaker partners announced the Open Automotive Alliance earlier this year, a collaboration that will prove significant to Google’s attempts at “owning” a car’s dashboard. At the time the group’s stated goal is “making technology in the car safer, more seamless and more intuitive for everyone.”

“We believe that a common platform will help drive innovation,” the Open Automotive Alliance said in January. This is all part of a push to build a seamless platform across every device in your life, from phones and wearables to TVs and automobiles. Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL)’s Sundar Pichai promised “a full set of new experiences” as part of the push.

As we have previously noted on ValueWalk, this push will likely influence consumer purchases in several categories and stand as a primary access point into the home.