Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) Glass could be used by jewellery stores to help diamond suppliers and consumers, and also could outpace the competition from online retailers, says a report from Jeweller Magazine. Ron Khordi, who is the founder of New York based Diamond Concierge Service (DCS), is endorsing the New Google Glass wearable technology to sell jewellery.  DCS bought a Google Glass from an existing owner in January 2014 and became the first Jewellery Company to be a “Glass Explorer.”

Google glass

Utilizing video capabilities of Google Glass

Khordi has incorporated the video capabilities of the Glass into his business, which recognizes, verifies and sources diamonds for jewellery retailers and sells diamond and jewellery through a mobile to mobile platform. DCS will require that its salesperson wear Google Glass when they visit a diamond supplier so that DCS customers can see the streaming video feed on their mobile device from the perspective of the staff. A diamond loupe enabling 10x magnification has been attached to the Google Glass.

Khordi said, “the retail diamond industry evolved quickly in the internet age. The jewellery store was a meeting point between a customer, company, and product.” He added that  customers need to be home for connecting through a desktop, but through mobile they can connect from anywhere.

Ensuring transparency

Khordi added that the Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) technology is a step ahead in the development of the diamond industry by connecting the product irrespective of the place, using a salesperson’s wearable device and that customers can access wherever they are using their mobile device. He also said that a lot of positive feedback from customers is not very surprising to him.

The method infuses transparency into the whole supply chain as clients can actually see what are they buying, a practice adopted by no one else in the diamond industry and very novel for our clients, said Khordi.

The wearable technology from Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) is one of the most talked about gadgets due to specs such as a voice-operated computer, hands-free performance of various functions like phone calls and sending SMS, navigation advice, playing music and sharing photos and videos through social media.

In the United States, those interested and above 18 years of age can apply for the “Glass Explorer Program” to become a “beta” tester to provide their feedback on the prototype model.