Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) has quietly launched its own domain registration service. And just like many other Google’s services, Google Domains is starting in beta, which means that if you want to try it out, then you’ll need to get an invitation code. You must have an invitation code to access the site and purchase domains from Google.

google domains

This is definitely exciting news for webmasters and small businesses, as they’ll soon be able to buy domains from Google; however, Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) won’t be hosting your website. The search giant will only be handling domain registration. For hosting, the company has partnered with Shopify, Squarespace, Weebly and Wix. These services help end users build a website, usually within just a few minutes and without any coding required.

Registering a domain from Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) has some advantages such as the company won’t charge anything extra for private registration. This means that those who have registered the domain do not have to pay any additional charges for keeping their details private. Many domain registrars charge extra for this.

With Google Domains, you can create up to 100 email aliases using your domain. You will also be able to forward a domain to another. For example, you can forward a visitor from www.example.net to www.example.com.

Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) also says that when you register a domain with them, you’ll be using the same DNS servers as Google. This means your domain will connect quickly and reliably to your website, giving it the Google edge.

Right now Google Domains isn’t fully developed yet, and Google says that “we’re giving a small group of people the ability to buy and transfer domains through it and send feedback on their experience.” As mentioned already, users will need an invitation code to try it out. The company says that they’re planning to make it available more widely soon.

Now that Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) is entering in this new domain registration field, other registrars like GoDaddy and Namecheap will soon be getting some real competition from Google.