The Facebook Slingshot application is now available worldwide. This Snapchat-like app allows users to send photos and videos to friends with the catch of not being able to view inbound message content until the receiver sends a response.

Facebook Slingshot

Mixed reactions for Slingshot

Unfortunately, this application received a mixed reception. Some people predict it will be another big failure for the social media giant, but others are actually excited for the app’s reply-to-unlock feature. The one real disadvantage with Facebook’s Slingshot app is that it doesn’t self-destruct like Snapchat photos do. Facebook Inc (NASDAQ:FB)’s Creative Labs, which Facebook Paper, also created the new Slingshot.

Not surprisingly, this wasn’t the first time Facebook tried to create a direct competitor Snapchat. The company launched an application called Poke two years ago and it was considered a total copy of Snapchat. About a year later, Facebook tried to purchase the rival app for $3 billion but wasn’t successful. Last month, Poke and Facebook camera applications were shuttered.

The new Slingshot app is available for iOS and Android devices.

Facebook hopes to remain in the lead

Even after ten years, Facebook Inc (NASDAQ:FB) is still the most successful social media platform in the market. And the company hopes to keep it that way. Thanks to increasing competition from social mobile platforms such as Snapchat, Instagram, and other messaging apps. Facebook bought image messaging service Instagram a long time ago, but the company has yet to acquire Snapchat and it is bothering Facebook. A recent report showed that today’s teens are still into Facebook even though they have more options.

Snapchat is both easy to use and it offers more privacy since the photos self-distrust within minutes of sending. Whats more is that their parents are not using Snapchat. Facebook Inc (NASDAQ:FB) knows there is ample opportunity with Snapchat users and that is why the company is trying its hardest to steal competition.