BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) is making a mark with the Z3 smartphone in Indonesia and CEO John Chen said in an interview to Jakarta Post that he is concentrating on turning the company around. Chen hinted that next product for Indonesia from BlackBerry might be a Phablet, but nothing has been decided as of now. Chen said that he believes there is a market for a hybrid, which is in-between phone and tablet.
“I think the phablet could be early, the tablet is already late. That is not a bad thing, because you can bring new technology,” Chen told Jakarta Post, during a recent visit to Indonesia.
Addressing customer demands
BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) CEO said that given an opportunity he would like to make phablet. Chen said that he is targeting new products like the Z3 that are more relevant to customer demands. According to the CEO, there is a lot of new products in the enterprise pipeline and the company is planning to release a new enterprise offer.
The Canadian smartphone maker has already set up BBM for enterprise, which is known as e-BBM. Chen said that company is enhancing QNX, which is a better microkernel operating system. Chen maintained that segments like phone, server, QNX, e-BBM and other divisions will all contribute.
BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB)CEO John Chen said that he would focus on the future of the company and is happy to see the success of Z3 along with the efforts made by the Chinese and North American teams.
To make BlackBerry profitable
Chen told the Post that the company has made a lot of progress, but in the future, BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) is working on a plan to build infrastructure that connects everything: mobile, Internet protocol [IP] addresses, everything. Further, he would work to contain cost and expenses and continue the partnership with Foxconn. Chen is expecting to make BlackBerry profitable by next fiscal year.
Chen acknowledged the problems the company faces, and said that the focus is on resolving the issues. Previously, the CEO said that the company would record neutral or positive cash flow by the end of its fiscal year. Last quarter, BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) used $775 million in cash. So by the end of this fiscal year, the firm should reach a breakeven point on cash flow or actually begin generating cash.