Apple Inc. (NASDAQ:AAPL) computer has agreed to acquire Spotsetter, a social search engine used for personalized recommendations, Tech Crunch is reporting. Terms of the deal were not released.
Spotsetter app removed from Apple’s app store
The Spotsetter app, which has been removed from the Apple App store according to Juli Clover at MacRumors, provided personalized recommendations using social networks for “great venues to eat, play, drink, and shop,” the Spotsetter said. Spotsetter had announced plans to shutter the app six days ago without explanation, while Spotsetter founders Stephen Tse and Johnny Lee have now embraced new positions as Apple Inc. (NASDAQ:AAPL) employees, changing their LinkedIn profile.
“With fondest emotions, I’m announcing that we are closing down Spotsetter app,” TSE and Lee were quoted as saying. “We still have big dreams for personalized search for places and look forward to seeing great progress in this area. Thank you everyone for your support over the past years!”
Spotsetter was discovered at the AngelPad’s Spring 2012 class, which led to the inventors raising $1.3 million in seed capital from angel investors Rahul Prakash, 2020 Ventures, Javelin Venture Partners in addition to AngelPad, according to CrunchBase.
Spotsetter patent-pending algorithm
Spotsetter created a patent-pending algorithm to search content from social networks, including like Twitter Inc (NYSE:TWTR), Instagram, Facebook Inc (NASDAQ:FB) and Foursquare. It combined this social media content with content from 30 review sites such as Zagat, the New York Times, Yelp, Michelin, and TripAdviser.
Traffic with the application has been strong. Near August of 2013 Spotsetter reported it had processed 5 million user profiles, 40 million venues, and 1 million curated venue content items.
Spotsetter describes its application as a social recommendation service:
Using the app, you could look up any place, category or keyword, then be presented with personalized results, as well as see what your friends had said about the places around you. The app would also highlight which of your friends were experts in a given area, like coffee or shopping or sushi, for example — and you could tag your friends as experts in order to influence the recommendations. In addition, you could use Spotsetter to discover new places, by browsing the map to see where your friends have been and what they’ve shared.