Two senior Apple Inc. (NASDAQ:AAPL) alumni have joined Pinterest with the goal to build out the social pin-board site before it goes public.

Pinterest logo

Michael Lopp, who recently worked at director of engineering along with Apple, joins Bob Baxley, who worked as director of design for the Apple online store, join the firm that inspires millions to cook meals from using from scratch recipes, bulk up in up their workouts and add sweetness to their home sweet home. The social media application hasn’t gained the same level of consumer interest as has Instagram, Twitter Inc (NYSE:TWTR) or Facebook Inc (NASDAQ:FB).

Apple Execs To Head Engineering And Design At Pinterest

Lopp, who authored the book “Managing Humans,” will join as director of engineering. He also held engineering roles at Netscape, Symantec and Borland. Lopp replaces Pinterest’s former head of engineering, Jon Jenkins, who exited late last year to build his own startup. In his new position he will report to Pinterest CEO Ben Silbermann. Pinterest says it now has over 300 employees, nearly half of whom are engineers and will fall under Lopp’s management.

Baxley, author of “Making the Web Work,” previously worked at Yahoo Search, where he led the design of Yahoo Answers and previous to that was the lead UI designer for ClarisWorks. will become head of product design and research.  At Pinterest, Baxley will oversee product design and research teams, which are creating the Pinterest interface and experience that reaches the company’s “tens of millions” of users, the report noted. Baxley will be report to Tim Kendall, product chief at the firm.

While at Apple, Lopp and Baxley worked together on a variety of projects, reports Tech Crunch, including Apple’s Online store and components on the Mac OS X project.  “As we build a visual discovery engine, we’re thrilled to announce the addition of two industry leaders to the growing Pinterest team,” Pinterest said in a statement.

Pinterest Value

After raising $200 million funding round earlier in the year, Pinterest now has a value of $5 billion, according to a report in Mashable.com, and is considered a likelihood to be the next social media firm to go public.