Game makers have done a good job keeping pricing firm on their new offerings. It is rare to see a substantial difference at either GameStop Corp. (NYSE:GME), Target Corporation (NYSE:TGT), Amazon.com, Inc. (NASDAQ:AMZN) or Wal-Mart Stores, Inc. (NYSE:WMT) when it comes to a new game being released.
The big boys, as one would expect, seems to have found a way to get an advantage
Check out the ads for the upcoming gamer “Battlefield Hardline” for the PS4
Same price for both but Amazon.com, Inc. (NASDAQ:AMZN) buyers get their 10/21 vs 12/31 for GameStop Corp. (NYSE:GME) buyers… This also holds true for deluc versions and version made for other consoles (link).
This cannot be understated….gamers want their games as soon as they can get them…….delivering first is a massive advantage that I’d say they would even pay a premium for. The fact there is no price difference makes this a no-brainer for them. I think it is becoming clearer why Gamestop has been reporting disappointing new games sales. It isn’t the dearth of new releases they would have you believe, it is that people are buying them other places because they can get them sooner.
For those wondering, Target Corporation (NYSE:TGT) and Wal-Mart Stores, Inc. (NYSE:WMT) are also beating GameStop Corp. (NYSE:GME) on delivery: