Most people have a love/hate relationship with Twitter Inc (NYSE:TWTR), but for those on the side of the former innovation may come quicker for the burgeoning micro-blogging service. Under the guise of a reshuffling, Twitter is really just cleaning house as the company continues to strive for relevance according to company insiders.

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Twitter’s Chris Fry to be replaced by Alex Roetter

Chris Fry, Twitter Inc (NYSE:TWTR)’s senior vice president of engineering will be replaced by Alex Roetter, Twitter’s vice president of revenue engineering according to the filing. It marks the second major “reshuffle” at the company this year after Consumer Product VP Michael Sippey stepped down in January. General Counsel Alexander Macgillivray left in August preceding the IPO by a few months.

While the company is claiming that Fry will continue in an advisory roll, it’s largely believed that he’s been forced out as much as you can sack a multimillionaire.

Twitter Inc (NYSE:TWTR) has had a number of public “fails” and the senior engineering position should rightfully bear the responsibility for them.

Twitter’s innovation

Twitter Inc (NYSE:TWTR) CEO Dick Costolo has made it clear that the company needs to speed up its innovation to remain relevant.

While over 140 characters, there is little available to provide additional information. We will be here tomorrow.