Netflix, Inc. (NASDAQ:NFLX)’s new logo features a white background with red lettering. While some say it looks cleaner than the previous one, others say it just looks boring and washed out. The great debate over that new logo has also sparked a competition within the graphic design community.
Netflix quietly and selectively unleashes the new logo
Netflix, Inc. (NASDAQ:NFLX). The streaming video service provider began showing the new logo on trailers for its original series like Orange is the New Black. As is typical when companies change their logos, there hasn’t been an official announcement from Netflix regarding the new logo, and it still isn’t being widely used. The website doesn’t even feature the new logo anywhere.
DesignCrowd asks for Netflix logo submissions
Graphic design marketplace DesignCrowd started asking designers who do business on its website to submit suggestions for a new logo for Netflix, Inc. (NASDAQ:NFLX). A spokesperson for the marketplace shared what they believe to be the best eight to ten submitted logos with ValueWalk.
Netflix did not sponsor or endorse their competition in anyway, but the folks at DesignCrowd say they hope their ideas will be enough to convince Netflix to go in another direction with its new logo.
Netflix red still plays a key role
As you can see, Netflix, Inc. (NASDAQ:NFLX)’s well-known bright red continues to play a prominent role in many of the submitted entries rather than being relegated to just being in the lettering. Certainly a bright red background is far more eye-catching than the washed out white background Netflix is using. Besides, any major departure from the characteristic red Netflix has used for so long is likely to confuse people.
As these suggestions demonstrate, Netflix, Inc. (NASDAQ:NFLX) could play around with the lettering in is logo, however, perhaps just changing the style of the letters. You may remember that Yahoo! Inc. (NASDAQ:YHOO) did something similar when it redid its logo. The company used the same colors but just made them look classier than they did before.