Next month, Netflix, Inc. (NASDAQ:NFLX) will offer the hit show Breaking Bad in 4K streaming, which means the show can be viewed with better resolution. The popular movie streaming website already offers their hit original show House of Cards in 4K and plans to film all their originals in 4K streaming in the future, including the blockbuster series Orange Is The New Black.
The new 4K feature was added at no extra charge for users, but can only be viewed through a 4K television set.
Netflix testing out extra features
Netflix, Inc. (NASDAQ:NFLX) also started testing out extra features for Orange Is The New Black which include cast interviews for Behind the Bars. During each interview when a cast member discusses certain scenes, users will be given the option to watch the scene directly or move on to the next interview. The website has yet to clarify whether the new features will be available for all users or if they will be exclusive to a testing group first.
A logo design change
Netflix, Inc. (NASDAQ:NFLX) also recently quietly changed the company logo much to the dismay of the site’s users. According to CNN, Netflix acts like the change did not even happen. The news website reported, “The company did not respond to e-mails and phone messages from CNN seeking comment on the new look. They’ve ignored requests from other media outlets, too. Nor has Netflix mentioned the new logo on its social media pages, its website or even its iconic red DVD envelopes, which continue to show the traditional branding.”
Most companies make a big show every time they change their logo, so the fact Netflix neglected to show off their new design is rather strange. Fast Company’s Mark Wilson suggested the movie streaming giant was afraid to show off their new design due to criticism. It was also suggested that Netflix, Inc. (NASDAQ:NFLX) has yet to make the final decision about the logo.