BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB)’s Q10 is now available in white and gold versions at ShopBlackBerry UK for customers who wanted to own one but wished its look to be more luxurious and pricey. The Q10 model from BlackBerry is much similar in design to the BlackBerry 7 models.

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Same specification, different design

The white and gold version of the BlackBerry Q10 was only available in Dubai previously, but now it is available in the United Kingdom as well, according to a sighting posted on the CrackBerry forums. There is no official word from BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) regarding the global launch of these two models, but it is expected that the phones will be available worldwide in a short span of time.

The price of the phone is pretty high though if users go for the unlocked version, which means that they do not need to use the service of any particular network carrier but will have to shell out full price. The new white and gold BlackBerry Q10 is priced at £660 or roughly $1,110. The specs of the phone are the same, so just the design differs.Blackberry

BlackBerry so far this week

Earlier this week, BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) announced that the Z3 will go on sale in Indonesia soon. The Canadian smartphone maker said the Z3 has a 5-inch display, is powered by the latest BlackBerry 10 version, and can be preordered. The official launch of the phone is scheduled for May 13.

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) showcased the Z3 at Mobile World Congress earlier this year, as the company wants to focus on international customers due to sluggish demand in the United States. As of now, there is no word about the launch of the phone in other countries. The company has failed to allure investors, who are still pessimistic about the company.

Shares of BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) received a significant increase in short interest in April. As of April 15, short interest totaled 102,472,527 shares, an increase of 3.2% from the March 31 total of 99,334,950 shares. Based on an average trading volume of 14,416,467 shares, the days-to-cover ratio is presently 7.1 days.  At present, 21% of the company stock is short sold.

In a research note on Monday, analysts at Oppenheimer upgraded BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) from Under Perform to Market Perform. They have assigned a $7.00 price target on the stock.